Room 02 · in The Governance Library

Where direction
is set.

Ansoff growth, PESTLE, stakeholder analysis, agency versus stewardship, balanced scorecard, ESG as posture, Mintzberg's 5 Ps. The frameworks that turn a board's reading into choice.

Curated by Matthew Doyle · mæd partners

Diagnostic Framework · McKinsey 7s Case · BP 10:03
Strategy Room · architecture

Strategy Notes · how they connect.

A filtered slice of the Library Reading Map, this Room's Notes, the cross-Room Notes they reference, and the Podcast pulls that draw from any of them.

Open the Strategy Map

Strategy Room Notes 12 Notes

7 live · 5 pending · 3 spines

Amazon

1 Note
Note 02
Ansoff Growth Matrix
11:59
Ansoff Growth Matrix
Amazon · Ansoff Growth Matrix
Direction Live

The Post Office

1 Note
Note 08
PESTLE Analysis
7:35
PESTLE Analysis
Post Office · PESTLE
Diagnostic Live

BP

10 Notes
Note 04
McKinsey 7s
10:03
McKinsey 7s
BP · McKinsey 7s
Diagnostic Live
Note 09
Freeman's Stakeholder Theory
14:32
Freeman's Stakeholder Theory
BP · Stakeholder Theory
Normative Live
Note 10
Mendelow's Stakeholder Matrix
Mendelow's Stakeholder Matrix
BP · Mendelow Matrix
Diagnostic Live
Note 11
Agency vs Stewardship
13:18
Agency vs Stewardship
BP · Agency theory and stewardship theory
Analytical Pending
Note 12
ESG Framework
ESG Framework
BP · ESG
Analytical Pending
Note 13
Balanced Scorecard
13:45
Balanced Scorecard
BP · Balanced Scorecard
Translation Live
Note 14
Shareholder Primacy vs Stakeholder Capitalism
Shareholder Primacy vs Stakeholder Capitalism
BP · Shareholder vs stakeholder
Analytical Pending
Note 15
BP Strategic Stack
BP Strategic Stack
BP · Strategic stack (synthesis)
Synthesis Pending
Note 16
BP The Strategic Stack (Whitepaper)
BP The Strategic Stack (Whitepaper)
BP · Strategic stack (whitepaper)
Synthesis Pending
Note 21
Mintzberg's 5 Ps
14:03
Mintzberg's 5 Ps
BP · Mintzberg's 5 Ps
Analytical Live

External environment & stakeholders 5 videos

PESTLE
PESTLE
Post Office
11:03
PESTLE Analysis: Post Office
External environment · framework
FrameworkCase-ledLive
PESTLE
PESTLE
Boeing
~4:30
PESTLE Analysis: Boeing
External environment · case
FrameworkCase-ledIn production
Stakeholders
Mendelow's
Matrix
~3:00
Mendelow's Stakeholder Matrix
Stakeholder analysis · framework
FrameworkPower/interest grid
Scenario
Scenario
Planning
TBA
Scenario Planning
Foresight · framework
FrameworkPlanned
Shell 1973
Shell's
Foresight
TBA
Shell 1973: Scenarios in Practice
Foresight · case
Case-ledPlanned

Synthesis 4 explainers

Porter
Competitive
Posture
Open
Competitive Posture
From industry structure to strategic position
SynthesisLens · Porter
Blue Ocean
Value
Innovation
Open
Value Innovation
From red ocean to uncontested market space
SynthesisLens · Blue Ocean
Scenarios
Robust
Commitment
Open
Robust Commitment
Strategy that survives multiple futures
SynthesisLens · Scenarios
Method
The Synthesis
Method
Open
The Synthesis Method
From analysis to action, how synthesis actually happens
SynthesisProcess

Synthesis case studies 5 cases

Cirque
Cirque
du Soleil
Open
Cirque du Soleil: Reinventing the Category
Differentiation · case
Case-ledNarrative
LEGO
LEGO
Case study
Open
LEGO: Strategic Synthesis
Strategic synthesis · case
Case-ledNarrative
Ryanair
Ryanair
Case study
Open
Ryanair: Cost Leadership
Cost focus · case
Case-ledNarrative
Shell 1973
Shell
1973 oil shock
Open
Shell 1973: Scenario Planning Under Shock
Scenarios · case
Case-ledNarrative
Rolls Royce
Rolls Royce
Power-by-the-Hour
Open
Rolls Royce: Service Model Pivot
Servitisation · case
Case-ledNarrative

Whitepapers 1 published · flagship

Whitepaper
BP · The
Strategic Stack
~25 min read
BP: The Strategic Stack
A six-lens diagnostic of the Auchincloss reset · ~7,000 words
WhitepaperOriginal researchApril 2026
Forthcoming
Forthcoming
Whitepaper
TBA
Next flagship: to be confirmed
In planning
WhitepaperPlanned

Sector intel 3 briefings · April 2026

Activism
Activist
coalition
~10 min read
The activist coalition in integrated energy
Who holds what · signals for the 2027 proxy season
Briefing~2,100 words
ESG ratings
ESG ratings
divergence
~10 min read
ESG ratings divergence
Reading MSCI, Sustainalytics & ISS ESG when they disagree
Briefing~1,900 words
Chair succession
The chair
after Lund
~10 min read
The chair after Lund
FTSE 100 chair succession patterns, 2022–2026
Briefing~1,900 words
Forthcoming
More
briefings
TBA
Further sector briefings
Quarterly cadence through 2026
BriefingPlanned